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Nick moved 40% of his bookings off OTAs without losing the high-season nights.
Headline metric: [TBD] commission saved · 12 months
The before
Booking takes 25% on Niseko ski-season bookings. Nick was watching the highest-revenue nights of the year get taxed hardest. Manual repricing every night before bed.
The trigger
Lost a [TBD] USD booking to a double-booking error across Airbnb and Booking. Decided spreadsheets were over.
The setup
Imported all 9 properties in one afternoon. Plugged in WhatsApp and Booking-direct guests onto the direct-booking site over the next week.
The result
[TBD]revenue lift in the first ski season[TBD]% of repeat guests rebooking direct- Zero double-bookings since switching
What he'd tell another host
Start with the channel manager and direct booking. Add the AI once you've got the rule set you trust.
Nick
9 ski lodges · Niseko, Japan
“We've been on every PMS. This is the first one I haven't wanted to switch off.”