Unified guest profiles
One profile per guest, automatically merged across platforms. See all their bookings, messages, and interactions in one view.
Know your guests.
Grow your business.
Build unified guest profiles with booking history, communication records, and personal preferences. Turn one-time guests into repeat visitors.
Your guest data is trapped inside OTAs.
A guest stayed at your property three times through Airbnb. Another booked twice on Booking.com. You can't see the full picture because each OTA keeps their guest data locked in their platform.
You don't know who your repeat guests are. You can't reach out to past guests with special offers. You can't build the kind of personal relationships that drive direct bookings and 5-star reviews.
Most PMS tools don't include a CRM. You'd need to add yet another tool (and subscription) to manage guest relationships.
A CRM built for hospitality.
SympleHost automatically builds comprehensive guest profiles from every interaction. Every booking, every message, every platform — unified into a single guest record.
See a guest's complete history: when they stayed, which properties, how they booked, what they asked about, any special requests or preferences. Add notes and tags to personalize future interactions.
When a past guest reaches out to book again, you instantly see their history. When Amy AI responds to a guest, she has their full context. When you send a direct booking offer, you know exactly who to target.
What it does.
Booking history
Complete record of every stay — dates, properties, booking source, revenue generated, and special requests.
Communication history
Full timeline of every message exchanged — across Airbnb, Booking.com, WhatsApp, email, and all connected channels.
Notes & tags
Add personal notes about guest preferences (extra towels, quiet room, early check-in). Tag guests for easy filtering and outreach.
Direct booking repeat guests
Identify guests who originally booked through OTAs and convert them to direct bookers on their return visit.
Search & filter
Find guests by name, email, booking dates, property, or custom tags. Quickly access any guest's complete profile.
Every interaction enriches your guest profiles.
In most PMS tools, guest data is an afterthought. You get a name and email from the booking, and that's it. SympleHost's CRM is enriched by every part of the platform:
- Inbox messages add to communication history automatically
- Bookings update stay history and revenue data
- Amy AI conversations are logged in the guest profile
- Guest book interactions show what guests were interested in
- Direct bookings capture guest details you'd never get from OTAs
This happens automatically. No data entry. No manual sync. Every touchpoint makes your guest database smarter. And no separate CRM subscription needed — most PMS tools require a third-party CRM for $15–30/month. SympleHost includes it.
How it works.
- 01
Guests are added automatically
Every booking creates or updates a guest profile automatically. No manual data entry needed.
- 02
Profiles enrich over time
Communication, bookings, and interactions build a complete picture of each guest. Add notes and tags for personalization.
- 03
Use guest data to grow
Identify repeat guests, offer direct booking rates to past visitors, and provide personalized experiences that earn 5-star reviews.
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A returning guest recognized and their history surfaced before check-in.
Build lasting guest relationships.
Unified guest profiles built automatically from every interaction. Start your free trial today.